Mar 12
27
When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story. What happens if your brand is… Please visit Search Engine Land for the full article
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Google Research: Even If You Rank #1 Organically, You Can Double Your Clicks With Paid Search